Artificial intelligence - the future of marketing
Masterclasses for your marketing department
Workshops individually tailored to your needs in-house or offsite: Your employees get an overview of the benefits and barriers of AI, learn how to use AI easily, and jointly develop meaningful areas of application for your specific marketing challenges.
AI Masterclass Silver
Importance and use of AI in marketing
Practical tips for daily use
AI Masterclass Gold
Everything from Silver
10 AI Best Practice Cases
KI Team Readyness Check
AI Masterclass Platinum
Everything from Silver & Gold
In-house workshop for the development of own first AI application areas
NOW FREE OF CHARGE BY EMAIL:
Results of the latest study 2021 AI in marketing
158 marketing managers respond on their assessment of AI in marketing. Of these, 72% are CMOs/executives.
5 obstacles to greater success with AI in marketing and a bright spot – comparisons with wave 2018 and 2019 show how AI will evolve as a tool in marketing in 2021:
Are you an AI optimist or an AI skeptic? Take the KI Typomat test: 6 questions, 3 minutes. Free of charge ... and anonymous
The AI Typomat for the whole team
Check the readiness in your marketing team to use Artificial Intelligence; Anonymously, easily and in comparison to other companies. What is the percentage of AI skeptics on the team? How ready is your department for new technologies? How do you invest in digitization?
- Questionnaire with 6 questions about attitudes
- Validated by AI questionnaire (approx. 200 items)
- Presentation of results anonymized and including recommendations for the use of AI in marketing in your team
Learn about AI
Talk at ADC Conference, "Is this AI or can I through it away?"
This presentation from the ADC conference is about how China is turning advertising upside down and what we in Europe can learn from it.
Iversity Course: AI in Marketing - GERMAN
This Espresso course explains in 10 short sessions how to use AI in marketing, shows digital tools that work, and gives tips on how to use the new tool effectively. Click here for the german course
Iversity Course: Al in Marketing - ENGLISH
This Espresso course explains in 10 short units the use of AI in marketing, shows digital tools that work and gives tips on how to use the new tool effectively. Click here for the english course
Want more? More info, more knowledge? As a book or e-book? Here you go.
The practical book - already in its second edition
AI – the future of marketing
- Current importance of AI for marketing
- Impact and obstacles to the successful use of AI
- How to make your first AI pilot a success: a three-step guide
- Successfully use AI without having to code yourself with these tools
Digitization Made in China
- Relevance of digital transformation and AI for business
- Dynamics of China’s digitalization
- Data protection in China and Europe
- Role of innovation and creativity, SuperApps, platform ecosystems, mobile payments and livestreaming for growth, commerce and marketing in China.
- Development and examples of New Retail and New Marketing in China
- 22 Expert interviews in the book and QR code to the film interviews
- Service section: Briefly explained: the 13 most frequently searched terms on digitization and AI
The Chinese AI Revolution
China is investing massively in artificial intelligence, which has given it an impressive leadership role in the global economy. Anyone who wants to prepare for the digital future should look there today … or in the new book by Prof. Dr. Claudia Bünte: The following topics and many more are then presented in a clear and practical way:
- Why China could soon be the world leader in artificial intelligence
- Why platform ecosystems and digital pay capabilities are changing everything
- The new marketing: changing consumer behavior drives transformation
- 20 practical tips: Here’s how we in the West should prepare for the digital revolution